TAG Heuer: History, Models and Prices. New & Vintage. TAG Heuer Discover the world of the TAG Heuer watches online. TAG Heuer has distinguished itself as a manufacturer of high-quality timepieces for over 150 years. Intertwined in the world of sports, TAG Heuer has invented iconic instruments for the short-term measurement of time.
Furthermore, the brand can boast legendary watch models such as the Carrera or the Monaco – both of which delight watch lovers around the world with a fascinating history and celebrated style. For over 150 years, TAG Heuer – a brand that was previously named just “Heuer” – has been creating first class pocket watches and wristwatches. Edouard Heuer, the founder of the company, patented his first chronograph in 1882.
In 1887, he patented an “oscillating pinion” – a mechanism that is still used today by watchmakers of mechanical chronographs. Since its inception, TAG Heuer has been highly engaged in the sports world. The company supports famous world athletes including members of the acclaimed McLaren Formula 1 team. Steve McQueen sported the TAG Heuer Monaco in the famous racing movie “Le Mans”. Edouard Heuer, a watchmaker from a small village in Switzerland, pushed his innovative designs down a determined path of success. The once small company is now an international corporation that can look back on numerous inventions and technological milestones. Renamed TAG Heuer in 1985, the company is a prominent watch manufacturer that is known for its production of world leading quality watches and its strong connection to the world of motorsports.Early on, the production of TAG Heuer timepieces caught the attention of the vehicle and aeronautic world.
Before long, the company associated itself with motorsports. The connection between TAG Heuer and racing is highly evident in the sporty design of the watches. Some models presented by the company have gained cult status among TAG Heuer enthusiasts – the TAG Heuer Monaco and the TAG Heuer Carrera are a couple of distinctive models just to name a few. 1860 was a great time for aspiring entrepreneurs and a young watchmaker by the name of Edouard Heuer made the most of opportunities that came his way. The young 20-year old watchmaker founded his company in the small mountain village of Saint-Imier. Once he opened his watch workshop, he utilised his expertise and innovative spirit in breaking new watchmaking ground.
In 1887, he greatly contributed to the watchmaking world through the creation of his “oscillating pinion”, which is still used by TAG Heuer and other distinguished manufacturers to this day.In 1911, Heuer patented the “Time of Trip”, which was the first dashboard chronograph created. The innovative technology was used in automobiles and airplanes and allowed users to monitor and measure the duration of their trips.In 1916, the Heuer brothers highlighted their success with another accomplishment: Charles Auguste Heuer developed the “Micrograph”, which was a stopwatch that was accurate to 1/100th of a second. It comes as no surprise then that TAG Heuer watches are happily utilised in the world of sports. Throughout its history, TAG Heuer has been the official timekeeper of professional athletes and major sporting events. Heuer, the great-grandson of the company founder, drew the attention of the watchmaking industry to the Heuer family in 1969.
The reason: the “Chrono-Matic” calibre 11 movement was the first of its kind to embody a self-winding mechanism with a micro rotor. The movement was developed in secrecy and in collaboration with two other companies – Breitling and Hamilton. The movement revolutionised the watchmaking world and further showcased the innovative energies of TAG Heuer.That same year, Steve McQueen wore the TAG Heuer Monaco in the famous car racing film, “Le Mans”. The Monaco was the world’s first square automatic chronograph and, adorned on the wrist of a famous star, soon became an icon.When the first quartz watches began to conquer wrists in the 1970s, TAG Heuer was quickly receptive to the new movement. The company introduced the world’s first quartz chronograph in 1975, consequently making watch headlines.
With the name “Chronosplit”, the chronograph was presented with dual LED and LCD display, a split-seconds function, and held a precision of 1/100th of a second.In 1985, the watch manufacturer became “TAG Heuer” when TAG – a producer of high tech instruments for Formula 1 cars – acquired the company. Jack Heuer retired as the CEO of TAG Heuer in 2013, but still serves an honorary role with the company. TAG Heuer has always maintained a close connection to the world of sports. Between 1992 and 2003, TAG Heuer was the official timekeeper of Formula 1. The close cooperation has been represented in the famous TAG Heuer Formula 1 watch line – a collection that calls out to lovers of both premium watches and dynamic motorsports.
A connection with motorsports has also manifested in collaborations with Ferrari and McLaren. TAG Heuer has designed three innovative collections for McLaren Mercedes, which is represented by Formula 1 driver Jenson Button.Confessed lovers and brand ambassadors of Tag Heuer timepieces include celebrities like world-famous footballer Cristiano Ronaldo and talented actor Leonardo DiCaprio. Furthermore, the impressive tennis star Maria Sharapova is a TAG Heuer brand ambassador who has worked together with the company to produce a series of distinctive ladies’ watches. One of her professed favourite models is the TAG Heuer Formula 1 Lady Steel & Ceramic Pavee, which relays a feminine touch with a diamond-encrusted bezel.
Tag Heuer has been steadily expanding its iconic watch collections with innovative technologies while keeping the iconic and traditional watch designs of the past in mind. In 2004, the company presented the TAG Heuer Monaco V4 for the motorsports enthusiasts. Inspired by the legendary and timeless 1964 Monaco worn by Steve McQueen, the timepiece is the world’s first watch with a belt-driven transmission. Further features of the watch include a linear oscillating weight and ceramic bearings. The TAG Heuer Monaco V4 heavily draws on the square form of the original Monaco series.
Tag Heuer Grand Carrera 6rs
The Monaco V4 has been equipped with more power however as the timepiece is now powered by the innovative calibre 12 chronograph.TAG Heuer has also released the Aquaracer series – a timepiece that caters to the needs of sailors and those who spend countless hours with the aquatic world. The watch provides a high water resistance paired with a confidentially bold style. The Aquaracer 500M celebrates the partnership that TAG Heuer holds with the Oracle Team USA in the 34th America’s Cup.2005 marked the year that the company shook the watchmaking world once again – this time with the Calibre 360 Chronograph – the first mechanical chronograph equipped with a measuring accuracy down to 1/100th of a second. This TAG Heuer masterpiece further represents the connection of the company with automobile racing. The mechanical chronograph is 10 times faster than any other mechanical watch movement known to man.Looking back on tradition and innovation, TAG Heuer continues to be inspired by the precision required of professional sports. The company continues to break new ground in watchmaking innovations and never ceases to impress its devoted fans and clientele.
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For most people, TAG Heuer is a very appealing brand due to its famous ambassadors such as Leonardo Di Caprio, Cameron Diaz, Brad Pitt, Maria Sharapova, Uma Thurman and many others. Within the past few years these celebrities have been the face of the brand and have won the attention of both horological aficionados and, simply, people who are looking for a beautiful luxury accessory. Looking back at the innovations in the area of creating the finest chronographs, you realize that Tag Heuer is not just the result of advertising. It is an exceptional and revolutionary source of high precision timepieces with a powerful influence on the evolution of modern time keeping devices.The TAG Heuer Grand Carrera Caliber 36 is an extraordinary watch. It has a large 43 mm case and it is in all ways a sports watch, functionally and aesthetically. If you haven’t tried wearing any similar design before, it will feel very heavy and big.
It is a manly timepiece and definitely an instrument with complicated timing functions. All these being said, you can’t help but notice that everything about it is perfect; just as it is. After a few moments it doesn’t feel that heavy. Probably because, its complex features get your full attention and make you feel like a kid with a new toy.As mentioned previously, the case measures 43 mm and it has a well protected screw down crown which carries the TAG Heuer shield armor logo. The dial is black color and it has very visible hour markers in polished steel, as well as marked seconds around the dial. The bezel is also made of polished steel with a discrete black marked tachymeter. The whole design is very complicated and perfectly put together.
If you take a closer look at the dial you will see how the 9 o’clock dial is actually a cutout vertical strip that allows the black and red hands to be seen and move to indicate the current seconds. The 3 and 6 o’clock dials are variations of the common circular dial distorted by a silver plate with the words “Caliper Chronograph” stamped on it.What I found to be a negative aspect of this design is the fact that the dial is not visible at night. It only has a thin strip of luminescent coating applied on the hours and on the minutes hands. These hands are hardly visible and just for a few minutes after a charge. Simply take this as a heads up so you know what to expect from it.Just like all two button chronograph watches, the TAG Heuer Grand Carrera Caliber 36 can be started with a push on the top button. The start button has a solid click feel to it. When turned on, a second push to the top button stops the chronograph.
The watch keeps pretty good time. It doesn’t need the use of a winding box during the night or any resetting in the morning.
I am quite pleased with its accuracy.The watch has a solid stainless steel case back, fitted with six screws which are spread out evenly, but two of them are intentionally placed exactly at the 9 and 3 o’clock position. The back also has the writing „Grand Carrera” on top followed by “Tag Heuer” in the middle and “Swiss made since 1860” on the bottom. Everything about the back case feels authentic and well designed. I am quite impressed with the craftsmanship of this model. Genuine Tag Heuer CarreraWhile the watch is heavy and large, it actually feels small and comfortable on my wrist. This is due to the well-made leather band closed by a deployment clasp that contains two small buttons making a noticeable click on open and on close.
The small buckle is engraved with the TAG Heuer shield armor logo. It is considerably small but very visible thus allowing you to easily see where to detach the strap.My favorite watch in the Grand Carrera range is definitely the TAG Heuer Grand Carrera Calibre 36. This is probably because while most of the Grand Carrera range focuses on elegance, the Calibre 36 found its way into the sporting category, with its leather strap and complex sub-dials. It is a premium timepiece with an indistinguishable design.
A priceless asset for any watch collector.